Reno, Nevada, has shed its reputation as the “other Nevada casino city,” and is rapidly emerging as a sought-after destination that’s largely been undervalued—until now. This high desert city is experiencing an economic surge as companies, especially in the tech sector—Apple and Tesla among them—recognize favorable tax incentives mixed with high quality-of-life offerings for employees; the tax advantages are a plus for individuals as well. While the flashy “Biggest Little City” sign still stands, now it’s a nostalgic nod to a time past.
Long-time locals, newcomers, and visitors alike delight in Reno’s thriving and growing food, art, and culture scenes and access to world-class outdoor activities. Enjoy craft cocktails in hip midtown, upscale dining along the Truckee River, or the smartly curated exhibitions at the Nevada Museum of Art and Stremmel Art Gallery.
The Sierra Nevada Mountain Range and Lake Tahoe are your backyard. Enjoy easy access to Mt. Rose and Northstar ski resorts, in addition to any of Lake Tahoe’s many other epic ski destinations. Reno experiences 300 days of sunshine annually, so you also have year-round access to miles of trails for mountain biking and hiking, and fifty golf courses within ninety minutes of the city. And check out the Truckee River Whitewater Park, which runs right through downtown.
Reno-Tahoe International Airport, located within city limits, makes domestic and international travel easy and convenient. You’re a short drive from the historic mountain town of Truckee, and just a few hours from Sacramento and the San Francisco Bay Area, or a quick flight away.
